Task 1

Nines Money on my mind

Semiotics- pouring “Ace of spades” drink onto the floor. Connotation may be he is rich enough to do so, as he is known as a rich guy in his area. Also a sign used by many people (libation), pouring alcohol on the floor for the dead or incarcerated. The pouring of the whole bottle may mean he has a lot of friends who has died and a lot of friends in prison (Backed up by “RIP Zino, his blood brother, and “free Cash” one of his friends in prison). Another sign was when he throws the bottle on the floor breaking it.In the music video, there was a lot of tracksuits, a typical garment of a gangster, and a lot of designer clothes. There was also a lot of chains swinging from most of the people in the video, implying they are quite rich. There were a few props which were used deliberately, such as the sports cars(Ferrari and aston Martin) and the expensive alcohol(ace of spades). The gestures included gang signs and use of the middle finger whilst posing for pictures. The music video was set on the estate the rapper lives on.

This video was non hollywood, and was promoted with the rapper himself and the people affiliated with him.The music video was shot by SBTV, a music video youtube channel run by Jamal Edwards. It was distributed on Youtube. The ethics were manipulation and reconstruction.

The genre was rap. It was slower than grime, and included a hook which was sung. The general themes to this music is drugs, money and women this was no different. The characters in the music video were gangsters and young thugs

Gender is represented as the video show women as objects and the men as thugs. Also, it represents ethnic minorites as negative characters who do not do anything but hang out on the estate. It can be portrayed as a negative representation as not all youth ethnic minorities do that, but it also can be positive, because the video was created by people of youth ethnic minorities it seems like they may be giving a representation which is fairer than an institions whom are white and older   

Target audience is youth ages 15-25, whom are male and either black or of an ethnic minority. They are working classed, who live on estates. The type of things they are into are sports money and music. This music video fulfils the normal rap video that these people would listen to. People listening to this would be trying to escape their lifestyle, or seeing if this type of music identifies them. A theory could be the hypodermic needle model. Also moral panics.

Ideology and values were the music was pro crime and the values were negative due to the lyrics and the content.

Social 
Single parent families and families without father figures take this music more literally than others.


Historical
9/11 made people more aware of terrorism

Economical 
Working class poorer people are more likely to listen and take these videos in the wrong manner. The reccession also made the working classed black people become poorer, which causes them to move to crime and music as it is a way to make fast money if you are good at it.

Political 
The government are not fans of this music, but like the show as it is a way of "dry snitching" Also how the riots were shown all over TV as main news headlines caused readers and viewers to take a political stand point due to way the riots were publicised in and around the UK